Brian K. WalkerVice President, Principal Analyst
Application Development, Application Development Processes & Tools, Architecture & Technology Strategy, B2B Integration, Budgeting & Forecasting, Business-To-Business eCommerce, Business-To-Consumer eCommerce, Channel Design Strategies, Commerce Servers, Content-Centric Applications, Corporate Strategy, Cross-Channel Design Strategies, Customer Experience, Design & Usability Processes, Enterprise Content Management, IT Consulting, IT Services, IT Spending & Budgeting, Information & Knowledge Management, Integration Technologies, Marketing & Advertising, Marketing Automation, Mobile Commerce, Multichannel Architecture, Multichannel Selling Strategies, Online Marketing Technology, Open Source Strategy, Order Management, Packaged Applications, Product & Solutions Strategies, Retail, SOA & Web Services, Sales, Marketing, & Product Strategy, Scenario Design, Sell-Side Content Management, Sourcing & Procurement, Sourcing & Procurement Applications, Systems Integration, Systems Integrators, Tech Product Management, The Mobile Channel, Travel, Travel Technologies, Vendor Management, Web Content Management, eBusiness/eCommerce, eBusiness/eCommerce Best Practices, eBusiness/eCommerce Strategy, eBusiness/eCommerce Vendor Selection, eCommerce Platforms & Technologies
Brian serves eBusiness & Channel Strategy Professionals and specializes in how businesses can best use technology to drive results. Brian is a leading worldwide expert in eCommerce platforms, multichannel commerce and marketing technology, and mobile commerce. Brian has experience with a wide range of eBusiness technologies, ranging from eCommerce platforms and software-as-a-service (SaaS) offerings, mobile commerce solutions, analytics, rich imaging, search, personalization, and content management, among others. Brian has specific expertise within retail, B2B, and online travel, and his interests focus on multichannel strategies and technology solutions that support a wide range of business goals.
Brian is a seasoned Internet and eCommerce leader with extensive experience working with a wide range of commerce platforms and related technologies such as rich media, analytics, email marketing, search engine marketing (SEM), search engine optimization (SEO), content management, digital asset management, dynamic content delivery, and content syndication.
Brian has more than 15 years of experience in eCommerce and online marketing, serving senior roles for large, established online retailers and web marketers such as Amazon.com, Classmates Online, Eddie Bauer, Expedia.com, and The Spiegel Group and providing solutions for the online retailers and web marketers while at Amazon Enterprise Solutions and his own firms. Brian's roles span both business and technology leadership, including web marketing, online merchandising, product management, solution architecture, customer experience design, and technology leadership.
Brian holds a B.A. in creative writing from the University of Washington.
The Agile Commerce Platform October 19, 2011 (Rating: 9) BookmarkPDF
The Emergence Of Customer Experience Management Solutions August 10, 2011 (Rating: 10) BookmarkPDF
How Executives At Financial Services Firms Can Get More From The eBusiness Solutions Market July 12, 2011 BookmarkPDF
Is An Open Source Platform Right For You? June 29, 2011 (Rating: 7) BookmarkPDF
The Multi-Touchpoint, Agile Commerce Consumer April 04, 2011 BookmarkPDF
Forrester Wave- B2B Commerce Platforms May 2012 Receive an alert when this document is published: email RSS
Forrester Wave- B2C Commerce Platforms May 2012 Receive an alert when this document is published: email RSS
Brian is an avid gardener and enjoys soccer, cycling, snowboarding, poetry, politics, and spending time with his family.
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