Analyst's Photo Name and Title Contact information
Doug Williams

Doug Williams
Analyst

Research Coverage

Brand Tactics, Consumer Industries, Consumer Market Segmentation, Consumer Packaged Goods, Consumer Technology, Consumer-Driven Innovation, Convenience Quotient, Marketing & Advertising, Technographics Segmentation

Research Focus

Doug serves Consumer Product Strategy professionals in all industries, with research focused on product creation and innovation. He tackles critical product strategy issues associated with bringing consumer products and services to market, encompassing all aspects of the journey from concept to launch. His research addresses social co-creation (the use of social technologies to innovate and/or create consumer products), the product creation life cycle, and product innovation. This coverage area also dovetails with Forrester's Convenience Quotient research, of which Doug is a key developer. Doug came to Forrester through its acquisition of JupiterResearch, which he joined in 2007.

Previous Work Experience

Doug was the founder and president of DSW Consulting, a consulting firm focusing on regulation, economics, and public policy in the telecommunications market. He analyzed regulatory issues and markets, prepared expert witness testimony, and provided regulatory consulting and litigation assistance to public and private sector clients. His areas of expertise included local wireline competition policy and market analysis, market structure, broadband and VoIP services, and price cap and other forms of alternative telecommunications regulation. Before that, he was vice president and partner at Economics and Technology, a Boston-based research and consulting firm specializing in telecommunications regulation.

Education

Doug holds a B.A. in economics, cum laude, from Brandeis University.

Latest Research

Did You Know?

Doug ran the 400m intermediate hurdles in college and continues to compete on the track with the Eliot Track Club, of which he is a founding member.


Doug Williams serves Consumer Product Strategy professionals.

Create A Research Alert

Forrester will alert you by email or RSS each time Doug Williams publishes new content.

 Create A Research Alert

 Create An RSS Feed

Upcoming Forrester Events
Recent Media Citations
CRM, "Forrester Research Outlines Co-Creation Market of 2011," February 2, 2011
The Wall Street Journal, "Entrepreneurs Seek Input From Outsiders," December 23, 2010
ReadWriteWeb, "Forrester: Consumers Will Not Only Buy, They'll Help Create," August 13, 2010
The FASTforward Blog, "Social Media Doesn't Yet Run Deep in Enterprise Operations," July 7, 2010
Boston Globe, "Google Plans Digital Network," February 10, 2010
Los Angeles Times, "Google Plans To Build High-Speed Broadband Service," February 10, 2010