Doug WilliamsAnalyst
Brand Tactics, Consumer Industries, Consumer Market Segmentation, Consumer Packaged Goods, Consumer Technology, Consumer-Driven Innovation, Convenience Quotient, Marketing & Advertising, Technographics Segmentation
Doug serves Consumer Product Strategy professionals with research focused on product creation. He tackles critical product strategy issues associated with bringing consumer products and services to market, encompassing all aspects of the journey from concept to launch. His research addresses topics such as the product creation life cycle, the use of customer input in product creation, product innovation, and how social media tools can be used to innovate and/or create consumer products. This coverage area also dovetails with Forrester's Convenience Quotient research, of which Doug is a key developer. Doug came to Forrester through its acquisition of JupiterResearch, which he joined in early 2007.
Doug was the founder and president of DSW Consulting, a consulting firm focusing on regulation, economics, and public policy in the telecommunications market. He analyzed regulatory issues and markets, prepared expert witness testimony, and provided regulatory consulting and litigation assistance to public and private sector clients. His areas of expertise included local wireline competition policy and market analysis, market structure, broadband and VoIP services, and price cap and other forms of alternative telecommunications regulation. Before that, he was vice president and partner at Economics and Technology, a Boston-based research and consulting firm specializing in telecommunications regulation.
Doug holds a B.A. in economics, cum laude, from Brandeis University.
US Consumers Are Willing Co-Creators August 10, 2010 BookmarkPDF
Social Co-Creation July 09, 2010 (Rating: 9) BookmarkPDF
Case Study: Best Buy's Retailer-Led Product Strategy June 30, 2010 (Rating: 0) BookmarkPDF
Product Strategists Want Social Innovation June 30, 2010 (Rating: 8) BookmarkPDF
The Convenience Quotient Of Green Commuting June 29, 2010 BookmarkPDF
Designing An Empowered Product Strategy November 2010 Receive an alert when this document is published: email RSS
Leveraging Social Media Assets For Co-Creation September 2010 Receive an alert when this document is published: email RSS
Designing An Empowered Product Strategy September 2010 Receive an alert when this document is published: email RSS
Social Media Case Study #2 May 2011 Receive an alert when this document is published: email RSS
Product Creation Stages: A Cross-Industry Perspective December 2010 Receive an alert when this document is published: email RSS
Doug ran the 400m intermediate hurdles in college and continues to compete on the track with the Eliot Track Club, of which he is a founding member.
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