Analyst's Photo Name and Title Contact information
Doug Williams

Doug Williams
Analyst

Research Coverage

Brand Tactics, Consumer Industries, Consumer Market Segmentation, Consumer Packaged Goods, Consumer Technology, Consumer-Driven Innovation, Convenience Quotient, Marketing & Advertising, Technographics Segmentation

Research Focus

Doug serves Consumer Product Strategy professionals with research focused on product creation. He tackles critical product strategy issues associated with bringing consumer products and services to market, encompassing all aspects of the journey from concept to launch. His research addresses topics such as the product creation life cycle, the use of customer input in product creation, product innovation, and how social media tools can be used to innovate and/or create consumer products. This coverage area also dovetails with Forrester's Convenience Quotient research, of which Doug is a key developer. Doug came to Forrester through its acquisition of JupiterResearch, which he joined in early 2007.

Previous Work Experience

Doug was the founder and president of DSW Consulting, a consulting firm focusing on regulation, economics, and public policy in the telecommunications market. He analyzed regulatory issues and markets, prepared expert witness testimony, and provided regulatory consulting and litigation assistance to public and private sector clients. His areas of expertise included local wireline competition policy and market analysis, market structure, broadband and VoIP services, and price cap and other forms of alternative telecommunications regulation. Before that, he was vice president and partner at Economics and Technology, a Boston-based research and consulting firm specializing in telecommunications regulation.

Education

Doug holds a B.A. in economics, cum laude, from Brandeis University.

Latest Research

Planned Research

Designing An Empowered Product Strategy November 2010
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Leveraging Social Media Assets For Co-Creation September 2010
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Designing An Empowered Product Strategy September 2010
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Social Media Case Study #2 May 2011
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Product Creation Stages: A Cross-Industry Perspective December 2010
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Did You Know?

Doug ran the 400m intermediate hurdles in college and continues to compete on the track with the Eliot Track Club, of which he is a founding member.


Doug Williams serves Consumer Product Strategy professionals.

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Recent Media Citations
ReadWriteWeb, "Forrester: Consumers Will Not Only Buy, They'll Help Create," August 13, 2010
The FASTforward Blog, "Social Media Doesn’t Yet Run Deep in Enterprise Operations," July 7, 2010
Boston Globe, "Google Plans Digital Network," February 10, 2010
Los Angeles Times, "Google Plans To Build High-Speed Broadband Service," February 10, 2010
Marketplace, "Google To Offer Fast Internet Broadband," February 10, 2010
Advertising Age, "Is Verizon's $23 Billion Bet With Fios Paying Off?" May 18, 2009