Forrester Research

Analyst's Photo	Name and Title	Contact information
	Elizabeth Stark Researcher

Research Coverage

Airlines, Business Travelers, Business-To-Consumer eCommerce, Canada, Channel Design Strategies, Consumer Mobile Activities, Consumer Mobile Adoption & Behavior, Consumer Mobile Brands, Consumer Mobile Devices, Consumer Travel, Customer Experience, Economy, Europe, European Consumer Technographics, Green Travel, Hotels & Lodging, Leisure Travelers, Marketing & Advertising, Multichannel Customer Experience, Multichannel Selling Strategies, North America, North American Consumer Technographics, Online Shopping, Price Comparison Sites, Recession, Retail, Social Technographics, The Mobile Channel, Travel, Travel Marketing, United States, eBusiness/eCommerce, eBusiness/eCommerce Strategy

Research Focus

Elizabeth serves eBusiness &;amp Channel Strategy professionals. As a researcher, Elizabeth is responsible for analyzing Forrester's North American and European Consumer Technographics® data, focusing on worldwide travel and retail trends. Elizabeth works with analysts to help clients — primarily professionals within the travel and retail industries — use data and Forrester's analysis to answer tough questions about consumer behavior, attitudes, brand loyalty, and interest in new technologies and services. Elizabeth has written research on topics including merchandising, traveler loyalty, channel preferences, in-flight Wi-Fi, and the importance of online content.

Previous Work Experience

Elizabeth's background prior to Forrester includes researching and writing about the telecommunications and print and paper consumables industries at various research and consulting firms.

Education

Elizabeth graduated magna cum laude with a Bachelor of Business Administration degree in marketing from The University of Texas at Arlington. She is based in Cambridge, Mass.