Forrester Research

Analyst's Photo	Name and Title	Contact information
	Joe Stanhope Senior Analyst

Research Coverage

Customer Analytics, Customer Intelligence, Customer Privacy & Marketing Ethics, Direct Marketing, Direct Marketing Management, Direct Marketing Measurement, Direct Marketing Organization, Inbound Marketing, Marketing & Advertising, Marketing Automation, Marketing Measurement, Marketing Measurement Methods & Techniques, Marketing Metrics & ROI, Marketing Organization & Culture, Marketing Organization Structure, Online Marketing Technology

Research Focus

Joseph serves Customer Intelligence Professionals. He is a leading expert on web analytics, online testing and targeting, and the online marketing suite. His research focuses on the generation and application of marketing intelligence from interactive channels to deliver highly relevant and engaging online and multichannel customer experiences.

Previous Work Experience

Prior to joining Forrester Research, Joseph was the vice president of Platform Strategy at Alterian, where he focused on product strategy, product marketing, analyst relations, and corporate development. Prior to Alterian, he was vice president of marketing and product development at MarketerNet. Joseph began his career at Experian, where he held a variety of roles spanning technical project consulting, business development, and product management.

Previous speaking experience includes presenter and master of ceremonies duties for a variety of technology and services vendor customer events, the National Center for Database Marketing, eMetrics, and Xchange.

Joseph Serves on the Advisory Board for the Northern Illinois University College of Business Interactive Marketing program and is a member of the Web Analytics Association.

Education

Joseph graduated with honors from the University of Illinois at Urbana-Champaign, earning a B.S. in business administration and majoring in marketing.

He is Pragmatic Marketing Certified for Product Management Knowledge.