Marketing & Advertising, Enterprise Marketing Platforms, Marketing Automation, High-Tech, Application Development, SOA & Web Services, Interactive Marketing
Peter serves Technology Product Management & Marketing professionals and helps them transform B2B marketing capabilities to provide direct value to customers, thereby improving engagement efficiencies, sales effectiveness, channel partner orchestration, and customer input to product strategy and planning activities. He is a leading expert on evolving Web 2.0 infrastructure, with a focus on how requirements to utilize Web 2.0 technologies to improve organizational effectiveness and efficiencies translate into different combinations of modern server, storage, database, and middleware architecture, technology, and products.
Prior to joining Forrester, Peter was a highly regarded IT industry consultant and analyst, including executive research and business positions at META Group (now Gartner) and IDC. He was the lead author of META Group's influential adaptive infrastructure strategies program. He has been extensively quoted in leading media outlets, including The Wall Street Journal, The New York Times, The Economist, NPR, and the Palo Alto Daily News. He also has written columns for CNET, ZDNet, and the IT Manager's Journal.
Peter graduated from Yale University with a B.A. in economics and political science.
Community Marketing Self-Assessment Tool July 17, 2008 BookmarkPDF
Community Marketing: A New Discipline For Business Technology Marketers May 07, 2008 (Rating: 8) BookmarkPDF
Tech Marketers' Online IT Community Playbook March 06, 2008 BookmarkPDF
Peter wanted to name his son Jaco Pastorius Burris, but his wife would have none of it.
