Forrester: - Making Leaders Successful Every Day

Analyst's Photo	Name and Title	Contact information
	Peter Wannemacher Analyst

Research Coverage

Brand Strategy, Branding, Consumer Financial Services, Consumer Market Segmentation, Consumer Mobile Activities, Consumer Mobile Adoption & Behavior, Customer Advocacy, Financial Services, Financial Services Customer Experience, Financial Services Customer Relationship Management, Financial Services Customer Retention, Financial Services Marketing, Marketing & Advertising, Marketing Attitudes, Marketing Measurement, Mobile Banking, Multichannel Selling Strategies, Online Banking, Online Financial Products & Services, Retail Banking, The Mobile Channel, eBusiness/eCommerce, eBusiness/eCommerce Adoption, eBusiness/eCommerce Strategy

Research Focus

Peter serves eBusiness & Channel Strategy Professionals. He specializes in serving financial services customers through online, mobile, and other remote channels. He has helped banks, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include "Mobile Channel Strategy: An Overview." During his four years at Forrester, Peter has worked on projects that sized the market for mobile financial services, improved firms' online banking functionality, segmented existing customers and prospects, and quantified the value of digital services. In addition, Peter co-developed Forrester's Mobile Banking and Mobile Investing ROI models.

Previous Work Experience

Prior to becoming an analyst, Peter was a researcher at Forrester. In that role, he developed Forresters Mobile Financial Services ROI Model and was a key contributor to updating, maintaining, and applying the Forrester Website User Experience and Functionality Benchmark (WSB) methodology.

Education

Peter holds dual M.S. degrees in advertising and applied communications research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

Latest Research

Planned Research