Forrester: - Making Leaders Successful Every Day

Analyst's Photo	Name and Title	Contact information
	Sarah Rotman Epps Senior Analyst

Research Coverage

Computer Hardware Industry, Computer Software Industry, Consumer Electronics, Consumer PCs, Consumer Technology, High-Tech, IT Infrastructure & Operations, Peripheral Devices, Product & Solutions Strategies, Sales, Marketing, & Product Strategy, eReaders

Research Focus

Sarah serves Consumer Product Strategy professionals with research on consumer PC hardware and software products and services. As the iPad and other touchscreen tablets hit the market, Sarah's research addresses how this evolving form factor changes consumer computing needs. She helps Consumer Product Strategy professionals create new products and services, identify new market opportunities and business models, and understand the drivers of future demand for their products and services. Sarah pioneered Forrester's research in the emerging eReader space and is a leading expert on eBooks and eReaders. Sarah's research has been quoted in The New York Times, The Wall Street Journal, The Financial Times, BusinessWeek, The Economist, and other leading publications. She has appeared as an expert on CBS Sunday Morning, CNBC, Bloomberg TV, and NPR. She is a sought-after speaker at industry events.

Previous Work Experience

Sarah joined Forrester in 2004. Prior to her analyst role, Sarah was a researcher and an editor at Forrester, supporting Forrester's research in the travel, retail, and financial services industries. Before joining Forrester, Sarah was the publishing director at Let's Go Publications, where she oversaw the publication of the annually updated series of 40 travel guides.

Education

Sarah graduated magna cum laude from Harvard University with a B.A. in visual and environmental studies.

Latest Research

Planned Research