Forrester Research

Analyst's Photo	Name and Title	Contact information
	Steven Noble Senior Analyst

Research Coverage

Adoption Forecasts, Asia Pacific, Brand Strategy, Business-To-Consumer eCommerce, Consumers By Adoption Type, Consumers By Affluence, Consumers By Age, Consumers By Gender, Consumers By Geography, Customer & Channel Management, Customer Relationship Management, Customer Service & Support, Financial Services, IT Adoption, IT Spending & Budgeting, Large Enterprises, Marketing, Marketing & Advertising, Mobile Services, Multichannel Retail, Online Financial Products & Services, Packaged Applications, Retail, Storage & Data Management, Telecommunications Services, The Mobile Channel, eBusiness Spending, eBusiness/eCommerce, eBusiness/eCommerce Best Practices, eBusiness/eCommerce Forecasts, eBusiness/eCommerce Strategy

Research Focus

Steven serves eBusiness & Channel Strategy Professionals. He is an authority on Australian online retail, including the behavior of Australian consumers, the sector's pattern of growth, Australian online retail technology adoption, and local retail practices across the entire customer life cycle, including marketing, merchandizing, and customer experience. A consistent theme of his recent research is the need to bury the funnel as a model of how marketing and commerce function, replacing it with a holistic understanding of the customer life cycle. From his base in Australia, Steven observes Asia Pacific trends, with a focus on China. His global research has addressed issues that range from content moderation to green marketing to global marketing management.

Previous Work Experience

Before joining Forrester, Steven spent almost five years with the global, full-service public relations agency Hill & Knowlton. There he launched and managed the company's digital PR offering in Australia. Prior to this, Steven's roles included editor of Australian Macworld and eBusiness editor of Marketing magazine.

Education

Steven received an M.B.A. from the University of Technology Sydney, a graduate certificate in professional writing and editing from the Royal Melbourne Institute of Technology, and a B.A. with honors in economic history and industrial relations from the University of Melbourne.