For eBusiness & Channel Strategy Professionals

How Polish Banking Customers Use Different Channels

by Alexander Hesse, August 10, 2010

The Polish retail financial services market is characterized by strong growth and fierce competition among a large number of banks, many of them foreign-owned. With current account ownership growing from 44% to 58% and Internet adoption growing from 39% . . .

For eBusiness & Channel Strategy Professionals

Segmenting US Investors, 2010

Forrester's Segmentation Combines Self-Directedness And Investable Assets

by Bill Doyle, July 19, 2010

Forrester's segmentation of investors by self-directedness has yielded powerful insights for years. Asset-based segmentations remain fundamental for wealth management firms. By combining self-directedness and investable assets, we get an even richer segmentation: . . .

For Market Research Professionals

Technographics® Survey Highlights: PC Adoption Among US Hispanics

by Joost van Kruijsdijk, July 6, 2010

This highlight deck provides an overview of PC adoption among US Hispanic consumers from Forrester's Hispanic Technographics Consumer Technology Phone Survey, Q4 2009 (US).

For eBusiness & Channel Strategy Professionals

Why Europeans Choose Financial Firms

by Vanessa Niemeyer, Ph.D., May 5, 2010

To create online offers and messages that are appealing to customers and prospects alike, eBusiness managers at financial companies need to understand what actually drives consumers' decisions when choosing a financial provider. What matters to financial . . .

For eBusiness & Channel Strategy Professionals

Full-Service Wealth Management Firms Neglect The Net At Their Peril

by Bill Doyle, April 21, 2010

Affluent US investors are managing their money online — but usually not at their full-service firms' sites. Why? Every direct brokerage's Web site is stronger than every full-service firm's site. In neglecting the online channel, full-service wealth management . . .

For Consumer Product Strategy Professionals

Windows 7 Early Adopters Are Very Satisfied

A Surprising Number Of Consumers Have Upgraded Their Old PCs

by J.P. Gownder, Abe Garon, March 29, 2010

Early adopters drive the initial success of most tech products. Early adopters have now had an opportunity to test-drive Windows 7, Microsoft's latest operating system. Our survey data reveals good news for Microsoft: The characteristics of the early . . .

For eBusiness & Channel Strategy Professionals

Western European Online Retail Forecast, 2009 To 2014

We Expect Online Retail In Europe To Reach €114 Billion By 2014

by Patti Freeman Evans, Lauriane Camus, March 5, 2010

Online retail sales in Western Europe reached €68 billion in 2009 and are projected to grow to €114 billion by 2014. The European online retail market, which includes the EU-17 — Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, . . .

For Interactive Marketing Professionals

The Rising Potential Of Social Network Sites

by Emily Riley, Josh Bernoff, February 25, 2010

Half of US online adults are Joiners, people who interact with social networks at least once a month. Very few are decreasing the amount of time they spend on these networks. More than three-quarters of Joiners visit Facebook regularly, but LinkedIn members . . .

For Market Research Professionals

Technographics® Survey Highlights: How Latin American Consumers Connect With Companies Online

Latin American Technographics Online Survey, Q4 2009 (Mexico, Brazil)

by Roxana Strohmenger, February 17, 2010

This highlight deck summarizes the key findings related to connecting with companies online from Forrester's Latin American Technographics Online Survey, Q4 2009 (Mexico, Brazil). This is the first survey highlight in a series from the Latin American . . .

For eBusiness & Channel Strategy Professionals

How Canadians Rate Their Investment And Insurance Firms On Retirement Planning

Top Firms Include Investors Group And RBC Wealth Management

by Bill Doyle, Peter Wannemacher, February 16, 2010

With nearly 5 million Canadians headed into retirement in the next 10 years — and younger Canadians beginning to plan for their own retirements — eBusiness and channel strategy professionals need to ensure that consumers see their firm as a qualified . . .

For Market Research Professionals

Technographics® Survey Highlights: US Gamer Types And Their Activities

North American Technographics® PC And Gaming Online Survey, Q4 2009 (US)

by Olesia Klevchuk, February 16, 2010

This highlight deck summarizes the key findings related to gaming from Forrester's North American Technographics PC and Gaming Online Survey, Q4 2009 (US). This is the first survey highlight in a series from the North American Technographics PC and Gaming . . .

For eBusiness & Channel Strategy Professionals

Who Buys Groceries Online And Why

by Sucharita Mulpuru, February 12, 2010

Web grocery continues to be a low-penetration retail category online. Less than 10% of US online adults have purchased groceries online, but those who are doing so are valuable consumers: US online grocery buyers spent, on average, more than $200 more . . .

For eBusiness & Channel Strategy Professionals

Which Travelers Are Most And Least Optimistic About Their 2010 Financial Outlook?

How Understanding These Travelers Spells Big Bucks For eBusiness

by Henry H. Harteveldt, Elizabeth Stark, February 10, 2010

The travel industry is coming out of 2009 like a war-battled soldier — exhausted and aching, but ready to take on another challenge. The good news is that 2010 looks to be a "less bad" year for travel sellers, with signs that the economic recovery isn't . . .

For eBusiness & Channel Strategy Professionals

2010: A "Less Bad" Year For US Travel eBusiness

Travel eBusiness Will Have To Work Hard To Engage Tentative Travel Spenders

by Henry H. Harteveldt, February 10, 2010

2010 will not be an easy year for travel sellers. Total US leisure and unmanaged travel sales in 2010 will be $2.3 billion below 2009 levels, although online travel sales are expected to increase slightly. US online leisure travelers are scared: Many . . .

For Market Research Professionals

Technographics® Survey Highlights: US Consumers' Perceptions Of Price Versus Quality

North American Technographics Customer Experience Online Survey, Q4 2009 (US)

by Nick Squires, February 10, 2010

This highlight deck summarizes the key findings related to price versus quality from Forrester's North American Technographics Customer Experience Online Survey, Q4 2009 (US).

For Market Research Professionals

Online African Americans: A Demographic Profile

by Ina Mitskaviets, February 1, 2010

Online African Americans are the second largest minority group in the US; however, they are relatively less well off compared with other American ethnicities. African Americans are quite active online and in their interactions with various media sources, . . .

For eBusiness & Channel Strategy Professionals

Profiling US Gen Y Online Apparel Buyers

by Patti Freeman Evans, January 15, 2010

Gen Y online apparel buyers represent 21% of all online apparel buyers, being the second-largest group after Gen X. Seventy-four percent of Gen Y online apparel buyers are female and live in households with an average annual income of more than $96,000. . . .

For Interactive Marketing Professionals

Social Technographics® In India

While Few Indians Are Online, Most Who Are Use Social Media

by Steven Noble, January 14, 2010

Global marketers have trained their sights on the Indian consumer. However, some are unsure of the role that interactive marketing in general — and social media marketing in particular — should play in reaching them. In India, traditional media reigns . . .

For Market Research Professionals

Technographics® Survey Highlights: PC Landscape In Latin America

Latin American Technographics® Benchmark Survey, Q3 2009 (Mexico, Brazil)

by Roxana Strohmenger, December 30, 2009

This highlight deck summarizes the key findings related to PC adoption and usage from Forrester's Latin American Technographics Benchmark Survey, Q3 2009. This is the first survey highlight in a series from the Latin American Technographics Benchmark . . .

For Market Research Professionals

Technographics® Survey Highlights: US Pre-Holiday Shopping Numbers And Recessionary Influence

From: North American Technographics Marketing, CXP, And Pre-Holiday Retail Online Survey, Q3 2009 (US); North American Technographics Pre-Holiday Retail Online Survey, Q4 2008

by Jacqueline Anderson, December 21, 2009

This highlight deck summarizes the key findings related to pre-holiday shopping numbers and recessionary influence from Forrester's North American Technographics Marketing, CXP, And Pre-Holiday Retail Online Survey, Q3 2009 (US).

For Interactive Marketing Professionals

Social Strategies For Australian Consumer Finance

Set Clear Objectives To Tie Programs To Business Results

by Steven Noble, December 14, 2009

Australians are flocking to social media to discuss and even manage their financial affairs. High-income Australians are more likely to use social media, as are self-service financial service customers. In response to this consumer behavior, financial . . .

For Interactive Marketing Professionals

How Interactive Marketers Can Reach US Mobile Social Network Users

by Neil Strother, December 3, 2009

Mobile social networkers represent 11% of all US online adults, and their ranks are growing. This emerging segment exhibits attractive mobile behaviors that interactive marketers can exploit. Mobile social users show greater responsiveness to ads on their . . .

For eBusiness & Channel Strategy Professionals

Investment Firms Can't Ignore Social Technologies

by Bill Doyle, November 30, 2009

No major US investment firm has used social technologies like discussion boards to build an open investor community. But social media adoption is galloping forward, especially among online traders and young investors. In fact, the client base at most . . .

For eBusiness & Channel Strategy Professionals

The US Auto Insurance Buyer's Journey

The Web Is Critical To Research, But Many Shoppers Cross Channels To Apply

by Peter Wannemacher, Chad Mitchell, November 24, 2009

Four in five US adults own auto insurance, and more than one in four applies for a new policy each year. We used Forrester's Technographics® data to analyze how millions of US adults research, compare, and buy auto insurance. Half of those who research . . .

For Market Research Professionals

Technographics® Survey Highlights: US Mobile Investing

by Jacqueline Anderson, November 5, 2009

This highlight deck summarizes the key findings related to incidence, interest and barriers to mobile investing. This is the first survey highlight in a series from the North American Technographics Investments And Insurance Online Survey, Q3 2009 (US).