For eBusiness & Channel Strategy Professionals

What Financial Functionality US Consumers Want On Mobile Devices

Nail The Basics To Quickly Expose The Value Of The Channel

by Emmett Higdon, Peter Wannemacher, July 12, 2010

In the US, adoption of mobile financial services is rising: 11% of US online adults are now mobile bankers and 7% of those with investment accounts are mobile investors, although just 3% of online adults have interacted with their insurer via mobile in . . .

For Market Research Professionals

Technographics® Survey Highlights: PC Adoption Among US Hispanics

by Joost van Kruijsdijk, July 6, 2010

This highlight deck provides an overview of PC adoption among US Hispanic consumers from Forrester's Hispanic Technographics Consumer Technology Phone Survey, Q4 2009 (US).

For Market Research Professionals

Technographics® Survey Highlights: Profiling US Hispanic Digital Cable Subscribers

by Ina Mitskaviets, June 25, 2010

This highlight deck profiles the US Hispanic digital cable subscriber from Forrester's Hispanic Technographics Consumer Technology Phone Survey, Q4 2009 (US).

For Market Research Professionals

Social Media Is Mainstream For Online Hispanics

by Tamara Barber, March 1, 2010

Since we first revealed the Social Technographics® profiles of online Hispanic consumers, social media has come front and center in most consumers' lives and in those of many marketers, as well. Market researchers are tasked with understanding the trends . . .

For Market Research Professionals

Technographics® Insight: Hispanic Youth Are Active Online Shoppers

Hispanic Technographics® Youth Online Survey, Q2 2009 (US)

by Tamara Barber, Reineke Reitsma, February 3, 2010

This highlight deck summarizes the key findings related to shopping and spending from Forrester's Hispanic Technographics Youth Online Survey, Q2 2009.

For Market Research Professionals

Online African Americans: A Demographic Profile

by Ina Mitskaviets, February 1, 2010

Online African Americans are the second largest minority group in the US; however, they are relatively less well off compared with other American ethnicities. African Americans are quite active online and in their interactions with various media sources, . . .

For Market Research Professionals

Technographics® Survey Highlight: Hispanic Technographics Media And Marketing Phone Survey, Q1 2009 (US)

by Tamara Barber, August 13, 2009

This highlight deck summarizes the key findings from Forrester's Hispanic Technographics Media and Marketing Phone Survey, Q1 2009.

For Market Research Professionals

Hispanic Consumers Offer Opportunities In A Recession

But Their Loyalty Is On The Decline

by Tamara Barber, July 20, 2009

Tight budgets drive many companies to cut back on niche marketing during tough economic times. The relative small amount of dollars that firms spent on Hispanic marketing in years past is harder to come by, and now more than ever, Hispanic marketers and . . .

For Market Research Professionals

Case Study: How Todobebé's Community Transformed Into A Valuable Research Resource

Research Panel Built From Community Provides Insights On Hispanic Moms

by Tamara Barber, May 22, 2009

Todobebé's network of Spanish-speaking mothers of young children exemplifies how Web 2.0 is expanding the possibilities for engaging and researching hard-to-reach audiences. After 10 years of building relationships within this unique consumer group, the . . .

For Market Research Professionals

Technographics® Insight: Young Hispanics Are Mobile's Bleeding Edge

by Tamara Barber, February 25, 2009

This Technographics Insight takes a look at Hispanic Gen Y consumers. It compared their mobile activities to those of non-Hispanic young consumers.

For Market Research Professionals

Technographics® Survey Highlights: Hispanic Technographics Consumer Technology Phone Survey, Q4 2008

by Tamara Barber, January 12, 2009

This highlight deck summarizes the key findings from Forrester's Hispanic Technographics Consumer Technology Phone Survey, Q4 2008.

For Customer Experience Professionals

How To Measure ROI For Spanish-Language US Sites

by Tamara Barber, January 7, 2009

Customer experience professionals know they need hard metrics to prove the value of their Spanish-language sites, but most fail to plan for what they need to measure or how to measure it. Return on investment (ROI) measurements for Spanish-language sites . . .

For Customer Experience Professionals

The US Hispanic Customer Experience Index, 2008

US Hispanics Rate The Customer Experience Of 37 Large US Companies

by Tamara Barber, January 5, 2009

Forrester asked 3,073 online Hispanic adults about their interactions with 37 large US firms in three industries, and we gauged the usefulness, usability, and enjoyability of these interactions. Based on these responses, we calculated the Customer Experience . . .

For Market Research Professionals

Technographics® Insight: The 2008 Update On Spanish-Preferring Online Hispanics

by Tamara Barber, October 30, 2008

This Technographics Insight takes a look at Hispanic PC activities by language dominance in 2008.

For Market Research Professionals

Technographics® Insight: The Digital Divide Among US Hispanic Income Groups Narrows Online

by Tamara Barber, October 9, 2008

This Technographics Insight takes a look at Hispanic technology use in the US. It examines the Hispanics¿ device adoption, media use, and online activities by income.

For Market Research Professionals

Technographics® Survey Highlights: Hispanic Technographics eCommerce And Customer Experience Online Survey, Q3 2008

by Tamara Barber, October 9, 2008

This highlight deck summarizes the key findings from Forrester's Hispanic Technographics eCommerce And Customer Experience Online Survey, Q3 2008. This deck covers customer experience measures for banks, credit card providers, and retailers; roadblocks . . .

For Market Research Professionals

Technographics® Insight: Cultural Relevance And Availability Drive US Hispanics' Language Choices Online

by Tamara Barber, September 17, 2008

This Technographics Insight takes a look at Hispanics in the United States. It compares the types of online content that Spanish-preferring and English-preferring consumers read online and examines their language use by subject matter.

For Interactive Marketing Professionals

Hispanic Social Technographics® Revealed

Hispanic Consumers Load Up On Social Media

by Tamara Barber, August 22, 2008

Forrester's Social Technographics® profiles reveal that online Hispanics are highly active in their use of social media, and they consistently outpace non-Hispanics in every aspect of engagement. Why? These channels touch on three important elements of . . .

For Customer Experience Professionals

Wireless Carrier Relationships Differ Across Ethnic Groups

by Bruce D. Temkin, July 23, 2008

Forrester asked nearly 5,000 US consumers about many aspects of their relationships with wireless carriers. We examined their feedback on overall customer experience and their satisfaction with Web, store, and phone interactions, along with their plans . . .

For Customer Experience Professionals

Retail Relationships Differ Across Ethnic Groups

by Bruce D. Temkin, July 22, 2008

Forrester asked nearly 5,000 US consumers about many aspects of their relationships with retailers. We examined their feedback on overall customer experience and their satisfaction with Web, store, and phone interactions, along with their plans to stay . . .

For Market Research Professionals

Technographics® Insight: Younger Hispanics Prefer Spanish Online

by Tamara Barber, July 2, 2008

This Technographics Insight takes a look at Hispanic online behavior in the US. It compares Hispanics¿ online penetration, language usage and online activities by age.

For Customer Experience Professionals

Bank Relationships Differ Across Ethnic Groups

by Bruce D. Temkin, June 30, 2008

Forrester asked nearly 5,000 US consumers about many aspects of their relationships with banks. We examined their feedback on overall customer experience and their satisfaction with Web, branch, and phone interactions, along with their plans to stay loyal . . .

For Market Research Professionals

Technographics® Survey Highlights: Hispanic Technographics Consumer Technology and Marketing Phone Survey, Q1 2008

by Tamara Barber, June 23, 2008

This highlight deck summarizes the key findings from Forrester's Hispanic Technographics Consumer Technology and Marketing Phone Survey, Q1 2008.

For Market Research Professionals

Technographics® Insights: Hispanics Lead The Way With Mobile Data Services In 2007

by Tamara Barber, April 14, 2008

This data chart highlights the growth of mobile data use among US Hispanics, what activities they engage in and their mobile preferences.

For Market Research Professionals

Hispanic Technographics Consumer Technology And Marketing Phone Survey, Q1 2008

Hispanic Consumer Technographics Technographics Survey, March 29, 2008