For Consumer Product Strategy Professionals

FaceTime Is The Second Coming Of Video Telephony — Again

Skype And Others Will Benefit From Apple's New iPhone 4 Hardware

by Ian Fogg, July 21, 2010

Creating a successful strategy for consumer video telephony has eluded everyone bar Skype. Even the telecommunications industry itself has failed with this particular communications product: Consumers have largely ignored the video telephony abilities . . .

For Market Research Professionals

Online Global Consumers' Broadband Adoption And Internet Activities

A Technographics® Global Overview Document

by Jacqueline Anderson, July 6, 2010

Understanding how global consumers access the Internet is a crucial part of understanding how they're engaging with the Internet (and thus how you can engage with them). This Technographics® Global Overview report looks at consumers across 14 countries . . .

For Market Research Professionals

Data Essentials: A Snapshot Of US Online Consumers

A Technographics® Data Essentials Document

by Jacqueline Anderson, June 28, 2010

This Data Essentials document highlights key data points about US online consumers' adoption of the Internet and its various activities. Drawing from data gathered in our annual benchmark survey, we've created a visual snapshot of how US consumers are . . .

For Market Research Professionals

An Introduction To Latin American Online Consumers

by Roxana Strohmenger, June 11, 2010

Latin Americans' active presence in the online world is relatively new. Some consumers in metropolitan cities in countries like Brazil and Mexico have come online, but a digital divide still exists, with a large proportion of metropolitan consumers still . . .

For Market Research Professionals

Understanding Latin American Online Consumers

by Roxana Strohmenger, June 11, 2010

Forrester recently launched its Latin American Technographics® research to help companies understand the emerging offline and online trends of consumers in Brazil and Mexico. This report is dedicated to understanding Latin Americans' online behavior in . . .

For Market Research Professionals

Technographics® Survey Highlights: Home Networks And Digital Homes In Europe

by Olesia Klevchuk, May 12, 2010

This highlight deck summarizes the key findings related to home networks and the digital home from Forrester's European Technographics Consumer Technology Online Survey, Q4 2009.

For Market Research Professionals

The State Of Consumers And Technology: Benchmark 2009, Canada

A Life Stage Analysis Of The Canadian Benchmark Survey

by Charles S. Golvin, Jacqueline Anderson, December 23, 2009

This is a graphical analysis of the Canadian consumer market based on Forrester’s North American Technographics® Benchmark Survey, 2009 (US, Canada). It describes the current state of device and service adoption, and it provides an overview of Canadian . . .

For Market Research Professionals

Technographics® Survey Highlights: US Home Networks and Remote Home Control

North American Technographics® Digital Home Online Survey, Q4 2009 (US)

by Nick Squires, December 18, 2009

This highlight deck summarizes the key findings related to home control and home networks from Forrester's North American Technographics Digital Home Online Survey, Q3 2009 (US).

For Market Research Professionals

A Deep Dive Into Asia Pacific Consumers' Online Behavior

by Olesia Klevchuk, November 18, 2009

For the past four years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. This is a dedicated report about Asia Pacific consumers' online behavior aimed at understanding the changes in this emerging medium. This year's . . .

For Market Research Professionals

Technographics® Survey Highlights: The Triple-Play Landscape In Canada

by Joost van Kruijsdijk, November 5, 2009

This highlight deck summarizes the key findings related to devices and bundling from Forrester's North American Technographics Telecom And Devices Online Survey, Q3 2009 (Canada). This is the second survey highlight in a series from the North American . . .

For Market Research Professionals

Technographics® Survey Highlights: The US Triple-Play Landscape

by Jacqueline Anderson, October 19, 2009

This highlight deck summarizes the key findings related to bundling from Forrester's North American Technographics Mobile and Telecom Online Survey, Q3 2009 (US). This is the second survey highlight in a series from the North American Technographics Mobile . . .

For Consumer Product Strategy Professionals

WiMAX Services Are Both Complements To And Substitutes For Fixed Broadband

by Doug Williams, October 1, 2009

The wireless broadband technology known as WiMAX is slowly rolling out in markets around the US &mdash and consumers have no idea what it is. But that's not a problem: Despite their lack of familiarity with the technology, consumers do understand . . .

For Market Research Professionals

A Deep Dive Into European Consumers' Online Behavior, 2009

Consumers' Uptake Of Social Activities Deepens Their Online Engagement

by Olesia Klevchuk, August 13, 2009

For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. In recent years, we've published a dedicated report about their online behavior to understand the changes in this emerging medium. This year's European . . .

For Market Research Professionals

Consumer Behavior Online: A 2009 Deep Dive

by Jacqueline Anderson, July 27, 2009

The Internet is embedded more than ever into consumers' lives, and they are not turning back. People's online behaviors are becoming more integrated into their offline interactions, and it's critical that companies understand where and how to reach them . . .

For Consumer Product Strategy Professionals

Building The Perfect Bundle

Use Quantitative Methods To Pinpoint What Consumers Want And How Much They Will Pay

by Doug Williams, June 29, 2009

Bundles have emerged as a strong opportunity for service providers to drive acquisition and improve customer retention, but only 20% of US online consumers subscribe to voice, broadband, and pay-TV service from a single provider. Today's consumers have . . .

For Market Research Professionals

Technographics® Survey Highlights: North American Technographics Emerging Uses Of Technology Online Survey, Q1 2009 (US)

by Joost van Kruijsdijk, June 23, 2009

This highlight deck summarizes the key findings from Forrester’s North American Technographics Emerging Uses of Technology Online Survey, Q1 2009 (US).

For Consumer Product Strategy Professionals

How Consumers Get Online Video To The TV

The Convenience Quotient Reveals The TV-Connected PC Is The One To Watch

by James L. McQuivey, Ph.D., June 8, 2009

Online video has finally come to the living room. Forrester estimates that nearly 9 million homes in the US watch at least some online video on a TV set in a typical month. Why they do so is obvious: They get more control over when they watch their favorite . . .

For eBusiness & Channel Strategy Professionals

Using Channel Satisfaction Data To Build The Business Case For eBusiness

by Carrie Johnson, Elizabeth Davis, May 26, 2009

Forrester recently released a report showing the results of a survey of more than 4,500 US consumers and their level of satisfaction with Web, phone, and in-person interactions across 12 different industries. The report allows eBusiness and channel strategy . . .

For Consumer Product Strategy Professionals

Competing Against Fiber In The Most Competitive Markets

US Customer Satisfaction Data Reveals Cable's TV And Broadband Vulnerabilities

by Doug Williams, April 23, 2009

Cable operators are facing stiff competition from telcos that have upgraded their networks with fiber, enabling them to deliver pay TV and faster tiers of broadband service. Customer retention is now critical for cable operators, but where should consumer . . .

For Customer Experience Professionals

The Experiences That Satisfy Consumers, 2009

US Consumers Rate Firms' Web, Phone, And In-Person Interactions

by Bruce D. Temkin, April 14, 2009

How well do experiences meet the needs of customers? Not very well. A survey of more than 4,500 US consumers shows a low level of satisfaction with Web, phone, and in-person interactions across 12 different industries. It turns out that Web interactions . . .

For Consumer Product Strategy Professionals

Delivering The Holy Grail Of Ubiquitous Broadband

Consumer Adoption Of Outside-The-Home Broadband Will Grow Rapidly Through 2013

by Doug Williams, April 8, 2009

Mobile operators' cellular data access plans are no longer reserved for road-warrior business travelers and super-connected individuals, as consumers are increasingly interested in obtaining broadband outside the home. But mobile operators be warned: . . .

For Market Research Professionals

Technographics® Insight: A Look At Internet Service Provider Churn In The US

by Joost van Kruijsdijk, April 3, 2009

This Technographics Insight takes a look at Internet service provider churn in the US.

For Customer Experience Professionals

Customer Experience Index 2008 Snapshot: Internet Service Providers

ISPs Are Not Enjoyable To Work With

by Bruce D. Temkin, March 19, 2009

Forrester asked nearly 4,600 consumers about their interactions with a variety of companies, gauging the usefulness, usability, and enjoyability of those experiences. Based on these consumer responses, we calculated the Customer Experience Index (CxPi) . . .

For Consumer Product Strategy Professionals

Media Trends: Time Spent On The Internet Continues To Grow

by Bobby Tulsiani, March 18, 2009

Driven by the increasing availability of broadband, shift toward digital media, and prevalence of multitasking, time spent on the Internet continues to grow. However, all hours on the Internet are not equal as users primarily split time between communication . . .

For Content & Collaboration Professionals

US Telecommuting Forecast, 2009 To 2016

Telecommuting Will Rise To Include 43% Of US Workers By 2016

by Ted Schadler, March 11, 2009

Today, more than 34 million US adults telecommute at least occasionally. Fueled by broadband adoption, better collaboration tools, and growing management experience, the US telecommuting ranks will swell to 63 million by 2016. Those 29 million new telecommuters . . .