For eBusiness & Channel Strategy Professionals

Banking On Social Sites Is A Work In Progress

Privacy And Security Concerns Must Be Satisfied To Tap Emerging Demand

by Emmett Higdon, May 19, 2010

More than 250 financial institutions from 40 different countries have joined Facebook, looking for friends and future customers while testing the social networking waters. While many of these banks have seen moderate success in engaging customers in discussions . . .

For eBusiness & Channel Strategy Professionals

The State Of Mobile Banking In Europe: 2010

Mobile Banking's Time Has Finally Come

by Alexander Hesse, April 22, 2010

About one in eight European Net users with a mobile phone use mobile banking today — with SMS account alerts being the most common type. Today's users are early adopters who use mobile banking as a complement to other channels like (PC-based) online banking . . .

For Vendor Strategy Professionals

New Growth Opportunities In The Consumer Security Market

by Jonathan Penn, April 1, 2010

The consumer IT security market is entering a period of radical transition and disruption. Over the next two years, vendors will evolve their offerings to protect consumers as they fully embrace a more interconnected and service-oriented computing lifestyle. . . .

For Market Research Professionals

Technographics Survey Highlights: The Internet Security Landscape In Latin America

by Roxana Strohmenger, March 22, 2010

This highlight deck summarizes the key findings related to online security and privacy from Forrester's Latin American Technographics Online Survey, Q4 2009 (Mexico, Brazil). This is the second survey highlight in a series from the Latin American Technographics . . .

For eBusiness & Channel Strategy Professionals

How Travel eBusiness Can Persuade More Travelers To Share Valuable Personal Information

Travelers' Faltering Sense Of Security Inhibits Online Sales Success

by Henry H. Harteveldt, Elizabeth Stark, March 3, 2010

Its 2010, the Web should be safe and secure for personal information, right? Wrong. Online privacy is constantly threatened with phishing and malware attacks, and US online leisure travelers are perceptive: Forrester data reveals that 37% of US online . . .

For eBusiness & Channel Strategy Professionals

How US Bank Customers Use ATMs

by Edward Kountz, Peter Wannemacher, January 26, 2010

ATMs are an important but often neglected channel. Eighty-five percent of US bank customers use ATMs, and one in three uses one at least weekly. Today's consumers use ATMs to make deposits, check account balances, and transfer money between accounts. . . .

For eBusiness & Channel Strategy Professionals

The US Life Insurance Buyer's Journey

Most Buyers Research On The Web Or In Person; Few Apply Online

by Chad Mitchell, Peter Wannemacher, January 12, 2010

Half of US adults own life insurance, and roughly 25 million apply for a new policy each year. The Web has recently overtaken agents as the most commonly used channel among US life insurance researchers. Among those who research their policy, two-fifths . . .

For Market Research Professionals

Technographics® Survey Highlight: Canadian Online Trust and Mobile Banking

North American Technographics® Financial Services, Media, And Marketing Online Survey, Q3 2009 (Canada)

by Corina Matiesanu, December 24, 2009

This highlight deck summarizes the key findings related to online trust and mobile banking from the North American Technographics Financial Services, Media, And Marketing Online Survey, Q3 2009 (Canada).

For eBusiness & Channel Strategy Professionals

Building A Better Credit Card Web Site By Understanding How Consumers Choose A Card

by Brad Strothkamp, December 1, 2009

Forrester has published a report to help financial service product executives understand how consumers choose credit cards. This report is also critical for eBusiness and channel strategy professionals. The basis for building an effective credit card . . .

For Vendor Strategy Professionals

Consumer Security Market Trends, 2009 To 2010: Changing Channel And Partner Dynamics

by Jonathan Penn, November 30, 2009

Consumer security vendors are faced with market forces that are mandating a change in how they take their solutions to market. Low conversion of trials and high customer churn at renewal time are combining with a diminishing effectiveness of traditional . . .

For Consumer Product Strategy Professionals

How US Consumers Choose A Credit Card Provider

Generations Show Markedly Different Use And Selection Of Credit Cards

by Brad Strothkamp, November 25, 2009

Credit card usage is a hot topic these days as consumers change the way they use credit cards and the amount of credit they use. To better understand the state of credit in the US, Forrester surveyed US online consumers who had recently opened a credit . . .

For eBusiness & Channel Strategy Professionals

The US Auto Insurance Buyer's Journey

The Web Is Critical To Research, But Many Shoppers Cross Channels To Apply

by Peter Wannemacher, Chad Mitchell, November 24, 2009

Four in five US adults own auto insurance, and more than one in four applies for a new policy each year. We used Forrester's Technographics® data to analyze how millions of US adults research, compare, and buy auto insurance. Half of those who research . . .

For eBusiness & Channel Strategy Professionals

How Dutch Consumers Use The Net To Research And Buy Financial Products

The Web's Role As A Sales Channel Is Growing Fast In The Netherlands

by Alexander Hesse, November 20, 2009

The Internet's role as a distribution channel for financial products is growing fast in the Netherlands. Nearly half of Dutch consumers researched at least one financial product online in the past year, compared with 40% in 2007, and one in five bought . . .

For Market Research Professionals

Technographics® Survey Highlights: Online Payment Methods In Europe

by Olesia Klevchuk, October 21, 2009

This highlight deck summarizes the key findings related to online payments from Forrester’s European Technographics Retail, Customer Experience, and Travel Online Survey, Q3 2009.

For eBusiness & Channel Strategy Professionals

What Europeans Expect From Financial Services Web Sites

And What eBusiness Executives Need To Do To Meet Customer Needs

by Vanessa Niemeyer, Ph.D., October 6, 2009

Consumers go to financial services Web sites with different motives &mdash some want to access their own accounts and some intend to research or buy a specific financial product, while others are looking for a solution that fits their needs. Visitors . . .

For Market Research Professionals

Technographics® Survey Highlights: Trust In Marketing And Advertising In Europe

by Jacqueline Anderson, September 16, 2009

This highlight deck summarizes the key findings related to marketing and advertising from Forrester's European Technographics Benchmark Survey, Q2 2009. This is the fourth survey highlight in a series from the European Technographics Benchmark Survey, . . .

For eBusiness & Channel Strategy Professionals

European Online Banking Holdouts Want Security Guarantees

Net Users Still Need Security Guarantees And Incentives To Bank Online

by Alexander Hesse, Lauriane Camus, August 21, 2009

More than half of Western Europeans who use the Internet regularly &mdash about 92 million &mdash bank online. Thirty-two percent of European adults could bank online but don't do so &mdash or have stopped doing so. Typically, these online . . .

For Market Research Professionals

Technographics® Insight: Consumer Perceptions Toward Online Privacy

by Nick Squires, July 24, 2009

This Technographics Insight takes a look at the Internet privacy concerns of US online consumers, sites deemed trustworthy, and the characteristics of trusted Web sites.

For Market Research Professionals

Technographics® Insight: Consumer Perceptions Toward Online Security

by Nick Squires, July 24, 2009

This Technographics Insight takes a look at the security measures US online consumers are taking to protect their computers, including the purchase process.

For eBusiness & Channel Strategy Professionals

Security And Data Management: What The Global eCommerce Leader Needs To Know

An Ever-Increasing Set Of Regulations And Standards Drives Complexity

by Brian K. Walker, April 23, 2009

Security and data compliance are issues that can be easily ignored in the face of the next product launch or marketing campaign. But global eCommerce leaders need to take control of these issues and marshal their resources, including vendors, to ensure . . .

For Market Research Professionals

Technographics® Survey Highlights: European Technographics Online Financial Services Survey, Q4 2008

by Olesia Klevchuk, March 20, 2009

This highlight deck summarizes the key findings from Forrester¿s European Financial Services Online Survey, Q4 2008.

For eBusiness & Channel Strategy Professionals

Three Ways Online Security Affects North Americans' Financial Behavior

How Secure Consumers Feel Online Affects What They're Willing To Do

by Brad Strothkamp, Peter Wannemacher, February 3, 2009

For the past five years, Forrester has tracked the degree of security consumers feel when using financial information on the Internet. By analyzing these trends and our most recent survey data, we found that security is a key factor in consumers' willingness . . .

For eBusiness & Channel Strategy Professionals

US Banks Are Losing Bill Pay Ground To Biller Sites

Quitters And Fence-Sitters Prefer Billers Over Banks

by Emmett Higdon, November 3, 2008

Since Forrester first started tracking where US online consumers pay bills, biller sites have always led the way. Although banks had been closing this gap over the past five years, bank bill pay growth has stalled in the past 12 months, while the number . . .

For eBusiness & Channel Strategy Professionals

Getting More Financial Services Shoppers To Apply Online

Many North Americans Have Not Applied Online But Would Consider Doing So

by Brad Strothkamp, Peter Wannemacher, September 30, 2008

eBusiness professionals at financial firms must understand not only who is already buying financial products on the Web but also who is the most likely to do so in the future. Forrester identified three segments of online financial consumers: Online Applicants, . . .

For Consumer Product Strategy Professionals

Consumers Combat Their Internet Fears With Free Protection Measures

How Can Consumer Product Strategists Better Address Security Concerns?

by Natalie Lambert, June 19, 2008

The vast majority of North American online consumers that use a connected PC at home are greatly concerned about malicious code invading their PCs, becoming the next victim of identity theft, and their personal data getting into the wrong hands. In response, . . .