For Consumer Product Strategy Professionals

How Sports Web Sites Should Use Video

Using The Online Video Product Scorecard To Identify Best Practice

by Nick Thomas, September 8, 2010

Over the past year, our video strategy series has presented the business case goals and best practices for building video products and adding video to your Web site. This report demonstrates how Forrester's online video product scorecard enables sites . . .

For Consumer Product Strategy Professionals

Designing A Mobile Empowered Product Strategy

An Empowered Report: Applying The IDEA Framework To Smartphone Users

by J.P. Gownder, September 7, 2010

Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the IDEA framework: Identify Mobile Mass Influencers, deliver . . .

For Interactive Marketing Professionals

Social Media Marketing For Financial Services

How To Navigate The Regulatory Minefield And Build Effective Social Media Programs

by Nate Elliott, September 7, 2010

Financial services firms are beginning to adopt social technologies: In fact, we found that 79% of companies in the industry have some social media presence. But, held back by regulatory concerns and a lack of experience, few are using social media very . . .

For eBusiness & Channel Strategy Professionals

How Travel eBusiness Can Win Friends And Influence Travelers

An In-Depth Look At Travel Social Fans, The Travelers Who Friend, Follow, Or Fan Travel Companies And Destinations On Social Media Sites

by Henry H. Harteveldt, Elizabeth Stark, September 3, 2010

Travelers view social media as more than a way to stay in touch with people they know. Forrester data reveals that two in five US online leisure travelers have friended, followed, or become a fan of a travel company or destination on a social networking . . .

For Consumer Product Strategy Professionals

Smartphone Platforms Need A Branding Reset

US Consumers Have Little Clue About Their Phone's Software

by Charles S. Golvin, September 1, 2010

In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from Google, Microsoft, and Palm seek to gain share and new entrants . . .

For eBusiness & Channel Strategy Professionals

US Consumers Continue To Show Limited Interest In Mobile Payments

Consumer Interest Is Rising Slightly, But Mainstream Adoption Is Still Far Off

by Emmett Higdon, Peter Wannemacher, August 27, 2010

In the US, adoption of mobile payments has been virtually nonexistent, although interest is starting to notch upward. Today, 18% of US online adults express interest in mobile payments, and yet less than 6% have ever used any type of mobile payment. Those . . .

For Consumer Product Strategy Professionals

How To Make Connected TVs The Future Of TV

US Connected TV Forecast, 2010 To 2015

by James L. McQuivey, Ph.D., August 26, 2010

Connected TVs are all the rage. Every TV maker features connectivity in the top half of their lineup, and major retailers have committed to only sell connected TVs by as soon as 2011. Despite this enthusiasm from the supply side, there is no corresponding . . .

For eBusiness & Channel Strategy Professionals

How Canadian Insurance Customers Use Different Channels

by Ellen Carney, Peter Wannemacher, August 24, 2010

Canadians still use the phone as their primary channel for insurance. In fact, the phone was the only channel used by a majority of online Canadian insurance customers in the past year, while fewer than one in three customers used an insurer's Web site . . .

For Consumer Product Strategy Professionals

US Tablet Buyers Are Multi-PC Consumers

Product Strategists Must Position PCs And Peripherals Within A Multidevice Lifestyle

by Sarah Rotman Epps, August 19, 2010

The success of the Apple iPad has created a halo around tablets in general: Consumers are interested in these devices, even if they're confused about what they actually are. US online consumers who own or intend to buy iPads and other tablets fit a typical . . .

For Market Research Professionals

How Consumers Around The World Use The Internet To Buy Products

Global Overview: Online Retail 2009

by Olesia Klevchuk, August 13, 2010

The Internet has evolved into an important retail channel, with millions of online consumers across the globe turning to it to make their purchases. As with many other online activities, Asian markets like Japan and South Korea are leading in the adoption . . .

For Market Research Professionals

Profiling US Online Mobile Consumers

A Technographics® Data Essentials Document

by Jacqueline Anderson, August 12, 2010

Just as US online mobile consumers vary in how they use their mobile devices (from 30% texting on a daily basis to 12% accessing the mobile Internet that frequently), they also vary in their willingness to interact with companies via their mobile devices. . . .

For Interactive Marketing Professionals

The Future Of Search Marketing

And What You Should Do About It

by Shar VanBoskirk, August 11, 2010

Search marketing faces a number of changes that will force interactive marketers to think more like business planners than like channel managers. While we expect the future of search to extend Google's dominance overall, Google won't march unfettered . . .

For Consumer Product Strategy Professionals

US Consumers Are Willing Co-Creators

Activate Engaged Consumers With Social Technologies To Build Better Products

by Doug Williams, August 10, 2010

According to a survey of consumer product strategy (CPS) professionals, nearly half of all companies are not using social media to interact directly with their customers in order to influence product creation, design, or strategy. While numerous barriers . . .

For Interactive Marketing Professionals

Viral Video Creative That Works

The 2010 Viral Video WebTrack And Consumer Survey

by Nate Elliott, August 9, 2010

More people are watching online video than ever before, and most share their favorite videos with their friends — but that doesn't mean creating a successful viral video is getting any easier. When we studied the most popular viral videos from the first . . .

For Consumer Product Strategy Professionals

3D TV Fails To Inspire Consumers In 2010

Most People Are Happy To Wait To Upgrade To 3D TV

by James L. McQuivey, Ph.D., August 6, 2010

At the opening of 2010, the world's largest TV manufacturers came to the Consumer Electronics Show (CES) full of heady promises about the future of 3D TV. Despite the success of 3D films at the box office, however, many challenges face 3D TVs at home. . . .

For Consumer Product Strategy Professionals

Reinvigorating Traditional Radio

What Radio Strategists Can Do Right Now To Regain Momentum

by Sonal Gandhi, August 6, 2010

Despite challenging times, traditional radio has a lot of unique strengths that it can leverage to survive and thrive in the current media climate. While it's a formidable competitor to traditional radio, pure-play Internet radio still hasn't solidified . . .

For Customer Experience Professionals

How Satisfied Are US Consumers With Online Chat?

by Adele Sage, August 3, 2010

Companies are increasingly offering online chat as an interaction channel for customers and prospects. But how successful are those interactions? Of the 18% of consumers who have used chat, most are initiating the interactions themselves, rather than . . .

For eBusiness & Channel Strategy Professionals

The Online LGBT Traveler: A Fabulous, Value-Focused Travel eBusiness Niche Market

by Henry H. Harteveldt, August 3, 2010

There are more than 7 million US online lesbian, gay, bisexual, and transgender (LGBT) leisure travelers. LGBT travelers spend more than $41 billion per year on their personal and leisure travel and tend to be more engaged with online travel booking than . . .

For Consumer Product Strategy Professionals

Making The Case For The Mobile Internet

by Seth Fowler, Julie A. Ask, July 29, 2010

The mobile Internet has changed completely over the past few years. It has transformed from a lightly visited and marginally useful novelty to a quickly growing medium that business would be foolish to ignore. Handsets have powerful browsers, networks . . .

For Customer Experience Professionals

Consumers Are Leery Of Healthcare Video Visits

by Elizabeth Boehm, July 29, 2010

Today, healthcare remains a largely in-person proposition, but with the advancement of Internet-based videoconferencing technologies, the possibility of healthcare video visits is becoming a reality. Despite the potential benefits of video over face-to-face . . .

For Customer Experience Professionals

Lack Of Awareness And Weak Design Hamper Adoption Of Internet-Based PHRs

by Elizabeth Boehm, July 29, 2010

Internet-based personal health records (PHRs) give consumers a place to store and maintain their personal health histories, access tools that help monitor and improve health, and increasingly connect to external health data sources. So why are so few . . .

For eBusiness & Channel Strategy Professionals

How Travel eBusiness Can Engage Conversationalists, The New Social Media Group

by Henry H. Harteveldt, July 28, 2010

From 2008 to 2010, 26.3 million more US online leisure travelers began using social media. Members of the group that travel eBusiness professionals need to pay attention to for their social commerce potential are the 53.8 million US online leisure travelers . . .

For CMO & Marketing Leadership Professionals

Let Your Product Do The Talking

Build Your Brand With A Product Experience Platform

by Chris Stutzman, July 28, 2010

As the effectiveness of traditional communications vehicles continues to decline, marketers must think differently about brand building. Forrester has identified that consumers are tuning out marketing messages, but they are actually engaging more with . . .

For eBusiness & Channel Strategy Professionals

How US Banking Customers Use Different Channels

by Emmett Higdon, Peter Wannemacher, July 26, 2010

The percentage of US adults who bank online has risen from 51% in 2005 to 59% today. This steady growth has changed the way customers use other channels like branches, automated teller machines (ATMs), and the phone. In addition, multichannel banking . . .

For Interactive Marketing Professionals

Location-Based Social Networks: A Hint Of Mobile Engagement Emerges

Marketers Hope For Success In Nascent Market

by Melissa Parrish, July 26, 2010

Location-based social networks (LBSNs), such as foursquare and Brightkite, offer interactive marketers the promise of right-time, right-place marketing by connecting people and nearby points of sale with geotargeted media. The market is quite nascent, . . .