For Consumer Product Strategy Professionals

Mobile Strategy: Frequently Asked Questions

FAQs From Forrester's European Clients About Leveraging Mobile's Growth

by Thomas Husson, October 20, 2009

Client interest in mobile has exploded in the past year, partly thanks to the tremendous success of the iPhone/Apple App Store. Many brands that are starting to create a mobile presence are bombarding us with questions. To help them define &mdash . . .

For Consumer Product Strategy Professionals

The Prospects For Ad-Funded Mobile Services

Why Ad-Sponsored Mobile Voice And SMS Won't Disrupt The Market

by Niek van Veen, November 21, 2007

European mobile operators are still contemplating giving mobile services away for free to consumers. The catch? Consumers have to agree to receive advertising on their mobile phone. UK mobile virtual network operator (MVNO) Blyk recently launched a new . . .

For Consumer Product Strategy Professionals

Southern Europe Awakens To Mobile Virtual Network Operators

Market Conditions Suggest That New Entrants' Existence Will Be Short-Lived

by Pete Nuthall, August 8, 2007

Western Europe has seen an explosion in the number of mobile virtual network operators (MVNOs) since their first emergence more than eight years ago, but it's only in the past 12 months that the hype has shifted to the Italian, Spanish, and Portuguese . . .

For Consumer Product Strategy Professionals

Disney Mobile Sells Wireless Plans to Kids That Give Their Parents What They Want

by Julie A. Ask, May 31, 2007

Participants: Disney Mobile, MVNO on Sprint Nextel's CDMA 1xrtt network.

For Consumer Product Strategy Professionals

Kajeet Mobile Sells Wireless Plans to Tweens That Aren't Just for Kids

by Julie A. Ask, May 31, 2007

Participants: Kajeet Mobile, an MVNO operating on Sprint Nextel's network.

Europe's Mobile Service Provider Proliferation

Competition-Threatened Operators Have A Chance To Exploit MVNOs

by Michelle de Lussanet, July 1, 2005

More than 100 mobile virtual network operators (MVNOs) are entering the mature European mobile market. These lean, mean marketing machines, startups, and subsidiaries of existing B2C firms threaten mobile operators' market share and margins. Eventually, . . .

Mobile Virtual Network Operators: Providing More Brandwidth

by Bernt Ostergaard, October 23, 2001

With the growing importance of mobile services, a wide range of businesses outside the traditional telephone company business are assessing the MVNO strategy as a way to provide mobile services to consumers.

Universal's Mobile/Music Marriage: A Rocky Start

by Michelle de Lussanet with Matthew M. Nordan, September 14, 2001

Vivendi's newly launched mobile virtual network operator (MVNO) will face severe challenges in retaining and sustaining ARPU. Only through precise and selective customer targeting and a striking value proposition will UMM deliver positive returns.

Should You Become An MVNO?

by Michelle de Lussanet with Matthew M. Nordan, David E. Bedarida, Matti Koivu, September 13, 2001

European firms from retailers to banks aim to become mobile virtual network operators (MVNOs). But two MVNO options exist, not one - and most MVNOs launched will fail.